The emotional impact of the lyrics – a tender story revealing the quiet thoughts, challenges and anguish of people living with diabetes, in their own words – left the video’s performers with a new-found respect for the everyday battles that have to be fought. The desire to honour this daily struggle and strength is what motivated crew members to tackle the telling of this story.
This sense of solidarity was a theme that resonated with the team who wrote the song, one of whom was deeply touched by the scene with the young schoolboy. He remembered how it felt to be that young and vulnerable.
The hopeful spirit many feel does ultimately prevail in the song. And it brings with it an urgency that together, we must end diabetes. But, we can only do so if we all rally to bring visibility to this otherwise invisible disease.
“Dr. Charles Best began this effort, and his legacy has been carried forward by our staff and thousands of volunteers across Canada for over 60 years. With this video, we need others to join our movement to support research, raise awareness and end the stigma and isolation diabetes brings,” said Mapy Villaudy, chief development and marketing officer at Diabetes Canada.